July 28, 2021

Power 107.7

Houstons #1 Station for Hip-HOP

How to Advertise

Put Power 107.7FM to Work for You

At Power 107.7   our job is very simply to connect our advertisers with our listeners in the most powerful and cost-effective way. To help achieve that promise, we can offer you a number of components to create a true integrated marketing solution for your business.

Station Overview

Power 107.7 , is a music intensive Rhythmic/CHR Station offering today’s hottest music. It’s an edgy combination of Hip-Hop and R&B that delivers the positive, high energy music that young adults want to hear.

  • Coverage: Southwest , Houston 
  • Dial Position: Power is located at 107.7 MHZ on the FM band.

Contact Information

Name / TitlePhone / Email
Marc Cortez
Creative Director
  •  (346) 998-5957

Director of Sales
Phone: (346) 998-5957


What We Offer

On-Air advertising solutions

  • Commercials
  • Remotes
  • Sponsorships
  • Endorsements
  • Events

Online advertising solutions

  • Email Marketing
  • Streaming Commercials
  • Featured Advertising Listing
  • Custom Channels
  • Sponsorships
  • Banner / Display Advertising

On Air features & Sponsorships

  • RADIO DATA SYSTEM (RDS FEED) : The RDS system was implemented on a largescale basis starting in the mid 1980’s and exists in most modern vehicles today. The RDS feed on car radios displays song titles and artists, station ID’s, traffic alerts, and now your message! Your business will receive exclusive presence on the Power 107.7 indash RDS feed during commercial breaks (32) characters displayed to brand, promote, or drive traffic to your business and exposure to Power 107 captive listeners in their cars! 
  • STUDIO NAMING RIGHTS : Brand your business 24hours a day 7days a week! Receive exclusive naming rights to Power 107.7 studio with (24) name inclusions per day Mon Sun, a matching branding campaign heard online at Power107htx.com, plus sponsorship of the RDS Feed on Power 107. Your business will be blended with the top of the hour Power 107 station ID to create huge credibility and frequency for your business!  (minimum 12 week commitment)
  • SATURDAY NIGHT MIX SHOW Sat 8pm midnight (5) :05 live sponsorship mentions (1X/hour) and (5) :30 commercials, along with at least (15) promo mentions running Thurs. Sat. Every Saturday night from 8pm to Midnight .(*available as a live on site broadcast at your restaurant/bar as well ask your Account Executive for details) 
  • Don’t Drink & Drive :  Increase awareness of the risks of drinking and driving on long holiday weekends…all while aligning your business with this powerful public service message! Name inclusion and tagline (open and close) in (30) :15 public service messages and (30) :15 streaming messages. Also includes banner ads on Power107htx.com with the Don’t Drink and Drive message brought to you by your business with your logo and hyperlink to your website! Available: Memorial Day, 4th of July, Labor Day, Thanksgiving, New Year’s Eve.
  • Don’t text & Drive : Increase awareness of the risks of texting while driving and providing a public service…all while aligning your business with a public service message that could save lives. (15) :15 PSA announcements with your company name and business tag line Mon –Sun 6am-12 midnight each week (a minimum of 60X each month), rotating web banners on Power107htx.com with the message Don’t Text and Drive brought to you by your business with logo and hyperlink. 
  • Wake & Bake morning show: Airs Mon-Fri 5am-9am hosted by Marc Cortez and the morning crew . 5 promos and mentions during morning show . 
 Want to be spotlighted?

Becoming a Spotlighted Advertiser is open to all on-air advertisers as a way to extend your advertising campaign and provide additional reach with our listeners on our web site searching for client information. Spotlight Advertisers receive Featured Advertiser Listings which include prominent display in our Recent On Air Advertiser list, On demand replay of the on-air commercial, a link to the advertiser web site, a link to a special offer, coupon or more information page on our site, the ability for users to watch a slide show or video about the service or product being advertised.


Power 107.7 roughly reaches about 513,616 listeners within Southwest Houston. This does not include listeners who listen to the station digitally on platforms like mobile devices and smart TV’S . 


Total Population513,616
Male Population258,629
Female Population254,987
Median Age33
Citizen US Born316,594
Citizen not US Born54,106
Not Citizen142,916